The book's many endorsers of this global agenda range from Christine LaGarde,
heading the IMF; Mark Carney of the Bank of England; Angel Gurria, Secretary-General of the OECD; Mohammed el Arian at Allianz, to Prof. Klaus Schwab, Chair of the World Economic Forum; Werner Hoyer, President of the European Investment Bank; Sir Ronald Cohen,
Social Impact Investment Steering Group, McKinsey's Dominic Barton and Unilever's Paul Polman, to name a few!
Clearly, institutional investors are also on board after all the commitments made at President Macron's "One Planet Summit" in
Paris, December 2017. Many pension fund managers now see green bonds for financing green infrastructure as investments well matched to their time horizons and beneficiaries' needs. Many were also in Paris making commitments to divest from their fossilized
assets and shift to the low-carbon green investment sectors now expanding. Thus, New York City's recent announcement that its pension fund will divest from fossil assets was less surprising than its decision to sue oil majors for some of the cost of SuperStorm
Sandy, claimed due to their CO2 emissions.
Author Badré calls participating in 2008 in the G-20 meeting and the Financial Stability Board by observing "If we let finance continue on the path that led to the financial crisis ----
serving the elite and feeding the speculators profiting from harnessing the power of finance in narrow self-serving ways --- then we are certain to drive up the level of discord. People will continue to feel increasingly disenfranchised and nationalism and
protectionism will accelerate", (page 2). He adds, "Finance is not the master and should not be manipulated by elites. By using finance as a servant, we can re-position its use. We need to set the agenda for financial inclusion and give access to everyone".
This stark critique reflects Badré's experience as a private sector banker. He also sees the potential of the fintech revolution, disintermediation and how re-structuring can redirect finance.
This global agenda is now widely-shared
and adopted by many retail and institutional investors, asset managers, government agencies, mayors of many cities, as well as civic groups and grassroots globalists. The SDGs are proving to be the new economic development roadmap and metrics beyond conventional
GDP-growth goals. France's Macron and Germany's Angela Merkel now share this leadership vision for the European Union (EU) for its future without Britain, as well as former UK Prime Minister Gordon Brown. Brown's focus is also on the huge opportunities in
re-designing public and private financial instruments and flows toward investing in the 17 areas covered by the SDGs: reducing poverty; zero hunger; good health and well-being; quality education; gender equality; clean water and sanitation; affordable and
clean energy; decent work and economic growth; industry innovation and infrastructure; reduced inequalities; sustainable cities and communities; responsible consumption and production; climate action; life below water; life on land; peace, justice and strong
intuitions and lastly partnerships for the goals.
I approached this book with my usual skepticism for large international agencies and their inevitable bureaucratic and often illusory levels of abstraction. This book surprised
me with its granularity, clearly born of real world experience and hands-on competence along with Badré's passionate vision. He sees real possibilities for progress toward materializing these visions through the coalitions around achieving the SDG goals
by 2030. I share this optimism since breakdowns always drive breakthroughs. Stress is evolution's tool in all biological species, including humans! We evolve through adaptation to new conditions and environments and their stresses, and so do our institutions.
I floated many similar proposals in my "Building A Win-Win-World"(1996) now an e-book,
describing the inevitable levels of cooperation in today's world of global problems too big for any single country to solve alone. I also called for a small financial transaction tax first proposed by Nobelist James Tobin in the 1970s and later by Lawrence
Summers, to throw some sand in the gears of global finance - since accelerated by high frequency trading (HFT) as I described in"Perspectives on Reforming
Electronic Markets and Trading".
Badré's book also addresses threats described in the World Economic Forum's Global Risk Report
2018. Badré also worked on water risks with many global experts. Strangely, all their efforts were focused on the 3% of fresh water and ignoring the other 97% of the planet's water which is salty, and the other half of the plant kingdom composed
of plants that thrive on salty water (halophytes) already hybridized to meet most human needs for food, fiber and fuels. All can be grown on the planet's 40% of unused scrub and deserts lands, far into the future! "Green Transition Scoreboard 2014-Plenty of Water".
Thus, even the most advanced human institutions and research need to widen perception to include overlooked resources. These become visible only in broad system overviews,
beyond old silos, theory-induced blindness and other cognitive challenges. Badré's thinking and those of President Macron provide a useful context for asset allocators, consultants, pension fund trustees, and managers.