Fortuna Advisors' Greg Milano and CECP's Brian Tomlinson are interviewed by Carol Massar and Paul Sweeney of Bloomberg Radio about the new paper they co-wrote titled: "The Return on Purpose: Before and During a Crisis".
The Happy CFO’s recipe is simple and, at the same time, very challenging: «Our companies will continue to be profitable and generate work for our great-grandchildren, if the CFOs convince their CEOs that short term orientation, not balanced with objectives of environmental and social sustainability, will not last long.».
COVID has hit hard Society and a FRESHSTART is needed to help Society restart. The HAPPYCFO entered in a new initiative aiming to help Small Medium Enterprises
Are you ready for the FRESHSTART?