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The Happy CFO’s recipe is simple and, at the same time, very challenging: «Our companies will continue to be profitable and generate work for our great-grandchildren, if the CFOs convince their CEOs that short term orientation, not balanced with objectives of environmental and social sustainability, will not last long.». COVID has hit hard Society and a FRESHSTART is needed to help Society restart. The HAPPYCFO entered in a new initiative aiming to help Small Medium Enterprises Are you ready for the FRESHSTART? See here:https://www.besideyougroup.com/iniziativa-fresh-start/