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“Peggio di questa crisi c’è solo il dramma di sprecarla”.
Con questo spirito il Dipartimento di Studi per l’Economia e l’Impresa dell’Università del Piemonte Orientale (https://lnkd.in/gV_YN-B) e Freshstart (https://lnkd.in/g5Z_mwh), un’iniziativa no profit animata da un gruppo di manager, professionisti ed imprenditori, hanno l’obiettivo di aiutare le PMI italiane, motore di crescita e sviluppo della Società, a superare le drammatiche conseguenze dell’emergenza Covid-19. Insieme, il primo passo che proponiamo è una ricerca per comprendere il livello di diffusione delle strategie sostenibili nelle PMI italiane e le determinanti della loro adozione.
Oggi più che mai “la Società cerca imprese capaci di fornire soluzioni redditizie ai problemi del pianeta e delle persone”.
La finalità è quella di valutare l’importanza dell’adozione di strategie sostenibili per fronteggiare il contesto economico futuro. Stiamo inviando questo questionario a 2200 PMI lombarde, rivolgendoci all’imprenditore o Amministratore delegato o Chief Financial Officer.
Vuoi saperne di più. Contattaci.
Valentina Minutiello Patrizia Tettamanzi Fulvio Mastrangelo Giuseppe Malanga Marco Venturelli

Practitioners and academics have been using different terms to describe investments in the sustainability context. The latest inflationary term is impact investments—investments that focus on real-world changes in terms of solving social challenges and/or mitigating ecological degradation. At the core of this definition is an emphasis on transformational changes. However, the term impact investment is often used interchangeably for any investment that incorporates environmental, social, and governance (ESG) aspects. In the latter instance, achieving transformational change is not the main purpose of such investments, which therefore carries the risk of impact washing (akin to “green washing”). To offer (re-)orientation from an academic perspective, we derive a new typology of sustainable investments. This typology delivers a precise definition of what impact investments are and what they should cover. As one central contribution, we propose distinguishing between impact-aligned investments and impact-generating investments. Based on these insights, we hope to lay the foundation for future research and debates in the field of impact investing by practitioners, policymakers, and academics alike.

The value of good health cannot however be defined only in monetary terms: it comprises one of the cultural backbones of our European civilisation, one of the mainstays of European wellbeing. And in a Europe much more interconnected since the Lisbon treaty, Europeans enjoy freedom of movement to live, work and travel—and use healthcare resources along the way.
Health has been the Cinderella in EU in the past years and now it is clear the value of a healthy life. #freshstart

In the article:
“Most are in the traditional CFO role, maximising shareholder value and profit, and the new profile is shifting to a broader stakeholder model focused on establishing a sustainable economy,” mr. Haag says. This inevitably expands the role of the finance function. “Technology and decarbonisation are here to stay,” says Arabesque’s Mr Kell. “CFOs need a more holistic understanding of the market system, and not just of the narrow field of finance.” Ready for the #freshstart ?