Every time I share my thoughts, I find Finance and non-Finance people agreeing that the matter requires attention and action. I presented and shared my philosophy at conferences in Milan, Paris, Basel and Oxford; via a blog and with about 30 articles on LinkedIn.Then I am thrilled to start as a Key note speaker in this prestigious Lithuanian Financial community. Unfortunately I cannot speak your language but coming here encouraged me to learn more about Lithuania, and helped me to discover an exciting story of Happiness that I will share in a few minutes.In the next 20 min, I will reflect on the role of Finance today in economy. When I use the word CFO I do not refer only to that group but I include all the leaders in Finance, Tax and Accounting that can work as well for the Good of Society, leveraging Sustainability and Happiness.
Per recuperare la fiducia dei cittadini nei confronti dell’impresa serve una Finanza rifondata, quella Finanza che non ha voluto porsi al servizio delle opportunità di business che derivano dalla sostenibilità ma si è posta come padrona del mondo.
Lo spiega molto bene, Bertrand Badrè, ex CFO della Banca Mondiale, recentemente a Milano, nel suo libro: “e se la Finanza salvasse il mondo?”, edito da Solferino di cui ho promosso la traduzione. Badrè indica una strada: “se la Finanza è usata con intelligenza, responsabilità e creatività, può generare grandi cose e portarci molto più lontano di quanto avremmo potuto immaginare”.
A powerful trio of experts will make Italy exit from Covid crisis with a Fresh Start.
A combination of Happiness, Sustainability and Finance will make the country flourish again.
The 3 experts have the potential to transform Italy with a renewed approach to Finance, that goes back to its servant role, Happiness that becomes the purpose of Society and Sustainability that is the process applied to evaluate new programs, and would give us all a better future. Reading through their CVs and past achievements in this article I try to imagine what proposals they could make for the Fresh Start.